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Wednesday, March 24, 2021

Brilla Media Launches Latinx Live Stream Pop Culture Festivals in LA, NYC, and MIA

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Brilla Media Launches Trifecta of Latinx Live Stream Pop Culture Festivals with Cinco de Mayo LA, The 116th Street Festival Live NY, and NuestroFest Miami

-- More than 90 Latino music stars and celebrities will participate in the combined live stream festivals --

-- VME, SBS, JW Player, ORA TV and Viva Live TV to Broadcast, Livestream and/or Distribute Brilla Media’s 2021 Trifecta of Latinx Pop Culture Festivals --

-- Brilla Media’s proprietary broadcast/live stream approach and its ability to guarantee CPE and CPV Campaigns for short-form video is without peer in the U.S. Hispanic space --

Brilla Media announced a coast to coast “Trifecta” of national Latinx pop culture live stream festivals featuring Cinco de Mayo LA (May 1), The 116th Street Festival Live NY (July 10), and NuestroFest Miami (Oct. 2).

More than 90 Latino music stars, celebrities and top social media influencers will participate in Brilla Media’s slate of national 2021 festivals. Each festival features engaging three-hour live stream and broadcast TV experiences that will spotlight major music acts, VIP experiences, comedy, dance competitions, mixology, chefs, social media influencers, and other creative surprises.

As part of Brilla Media’s proprietary, multi-platform approach, it has signed distribution agreements with VME, Spanish Broadcast System (SBS), The JW Player, ORA TV, and Viva Live TV to broadcast, livestream, and/or distribute its 2021 trifecta of Latinx Pop Culture Festivals. (More distribution agreements are in the process of being announced).

Brilla Media’s innovative ability to guarantee video views for live stream sponsors as well as for clients who use it for premium short-form video storytelling is innovative and without peer in the U.S. Hispanic space. Collectively, the festivals and short-form videos will surpass millions of verifiable video views and will generate many more millions in overall media impressions. 

All of Brilla Media’s pop culture festivals are also powered by Earned Media distribution from Latinx Newswire, News Direct, and Pop Culture Newswire. The company also amplifies festival sponsors’ content through its own social media influencer network.

Story-Telling and Cultural Heritage Meet Social Good

Brilla Media’s Trifecta is a coast-to-coast alliance of premiere national festivals spanning the Spring, Summer and Hispanic Heritage Month seasons. The three festivals, including the 116th Street Festival, which has been part of New York since 1986, are all expected to be hybrid street and digital events in 2022, depending on health conditions due to the pandemic.

In 2020, Brilla’s ownership team executive produced three star-studded national Latino pop culture festivals – Altísimo Live, The 116th Street Festival, and Calle Ocho Live - that collectively generated $1.6 million for 25 Latino community-serving non-profits.

2020 music artists and celebrities included Juanes, Gloria Trevi, Eva Longoria, J Balvin, Mana, and many more.

In 2021, Brilla’s founders will continue their “Force for Good” heritage by raising funds for local non-profit organizations serving the Latino community in each respective region. Top festival talent will also once again represent a cross-section of nationalities and music genres honoring the full musical heritage of Latinos.

About Brilla Media
Latino-owned and operated, Brilla Media ( provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling.

Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns.

The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good).

Brilla was created by Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries.

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