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Friday, November 12, 2021

PRODU Opinion Brands and agencies need Indies, not freelancers

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“There are two ways of looking at independent strategic talent: one that is wrong and one that can help us transform the world,” wrote Rocio F. Brusseau, co-founder, and CSO, OVERFLOW - “Indies” Strategist Accelerator, in the new PRODU Opinion column titled “Don't call me a freelancer, call me Indie”.

Brands and agencies "tend to look for freelancers when they are overworked," she explained, but this term - which originated to call a soldier without a flag or a "mercenary" - does not cover this independent strategic talent. For Brusseau, the right way to call this talent is "Indies."

She defines Indies "as the thinkers and creators who decided one day to leave aside the corporate mainstream to exercise their creative freedom of thought" in the areas of marketing, innovation, design, and communications. And she concludes that these are the ones that will really benefit brands and agencies with their independent performance.

Read the article in Spanish here:

For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

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